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Getting the best results from your website
In
todays world of technology it is nearly impossible to do business
without a web presence. Your website should be a part of and
enhance your overall marketing package. In the past, significant
efforts and money were spent on print, TV and Radio advertising. The
big companies knew that in order to capture your attention, they had
to be everywhere you looked. You can see today that all the major
companies have a tie in to and from their website with all their
other marketing venues.
Many people jumped
onto the internet and set up their website and then stopped.
Search engines look for active, current and popular websites in
their search efforts. So even with a web site, unless you keep it
updated and active, it may fall to the bottom of the results, if it
shows at all.
You can choose to design and optimize your website yourself. There
are many classes to assist you in doing this. Many companies offer
easy fill-in-the-blanks website templates. You can choose a
webmaster to design your website for you. In making this decision or
any decision regarding your website, you must know what you want.
Here are a few
suggestions to assist you in maximizing your website:
Start with a
plan.
RESEARCH SHOWS US THAT:
40% of businesses
with a current, researched, written strategic marketing
plan
will double their business within two years of writing their plan.
With a current, researched, written strategic marketing
plan,
greater than 70% of these businesses will exceed their own
expectations
within the next 5 years- regardless of the
economy. |
Answer these
questions:
1. What do you want your website to accomplish?
2. Are you going to
do all the work yourself, employ a webmaster, or a combination of
both?
3. What is your
budget?
4. Is your web site
going to include photos & graphics, animation, information gathering
forms, audio, video or flash??
Make a list of everything.
5. If
you are going to sell items on your site, do you have a credit card
processing company,
a
shopping cart
or other
3rd party processing vendors?
6. Are you going to include
Affiliate
links on your website?
7.
Visit other websites and make note of what you LIKE on each site.
This will assist you deigning a website that you like.
8.
What image do you want your site to project?
9.
What type of visitors are you seeking to attract?
10. What type of marketing and advertising will you do to promote
your website after it is
published?
11.
How often will you update your website?
These questions are simply a start. Once you
build your foundation, the creative updating process continues.
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About the Author, Sumner M. Davenport
Sumner is an Results Coach, Niche & Multi-Channel Internet
Marketing Consultant, Best Selling Author and
Speaker.
Her deepest passion is to see
people empowering others while living the life of their dreams.
As a Coach she
employs a unique method of clarifying goals which assists her clients to break
out of their habitual box of thinking and planning. She can be
reached through her website:
http://SumnerDavenport.com
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